Market Overview
The global vegan cosmetics market was valued at USD 15.17 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 6.3% from 2022 to 2030. This growth is primarily driven by the rising global adoption of vegan consumerism, as increasing numbers of individuals opt for products free from animal-derived ingredients due to ethical and sustainability concerns.
A shift toward cruelty-free beauty is fueling demand for vegan cosmetics, particularly among ethically conscious consumers who prioritize animal welfare and environmentally friendly living. This trend aligns with the growing awareness of compassionate and responsible consumption.
Vegan cosmetics exclude ingredients such as beeswax, collagen, and other animal byproducts, offering a healthy, ethical alternative across various categories including skin care, hair care, and color cosmetics. These products are now widely accessible through multiple retail formats such as specialty stores, supermarkets, hypermarkets, and e-commerce platforms.
In response to this shift, manufacturers are investing heavily in R&D to meet evolving consumer preferences. For instance, in February 2021, Australian brand G&M introduced a new line of vegan beauty products aimed at millennial shoppers looking for sustainable and cruelty-free solutions.
Gen Z consumers, in particular, are embracing vegan cosmetics for their natural, chemical-free formulations. Their increased popularity is expected to further propel market expansion in the coming years.
However, the COVID-19 pandemic disrupted production and supply chains across the cosmetics industry. Lockdowns and distancing measures significantly impacted both online and offline sales, delaying inventory replenishment and new product launches in many markets.
Market Trends & Consumer Insights
The rise of veganism has seen rapid momentum in key markets like the UK, where The Vegan Society reported a 350% increase in vegan consumers over the past decade. Notably, in 2019, UK retailer Superdrug recorded a 750% spike in demand for vegan cosmetics.
Product Insights
Skincare led the market with a 34.01% share in 2021, as consumers increasingly favor plant-based ingredients that reduce irritation, acne, and other skin issues.
Hair care is set to register the highest growth, with a projected CAGR of 6.8% from 2022 to 2030. Vegan shampoos, conditioners, hair oils, and masks—crafted with botanical ingredients—are gaining traction due to their perceived safety and eco-friendliness.
Color cosmetics are another strong segment, expected to grow at a CAGR of 6.3%. Brands such as E.L.F. Cosmetics, KVD Vegan Beauty, and Bite Beauty are key contributors to this segment’s rise.
Distribution Channel Insights
Specialty stores led distribution in 2021, capturing over 35.7% of market share. These outlets offer a wide variety of vegan brands, along with promotions and discounts, attracting ethically minded shoppers.
Conventional retail outlets held around 24.8% of the market. Their large footprints and accessibility support continued growth by offering one-stop shopping convenience.
E-commerce is projected to be the fastest-growing channel, with an 8.8% CAGR from 2022 to 2030. This surge is driven by increasing internet usage, direct-to-consumer strategies, and platforms like Blanka and Boohoo expanding their vegan offerings online.
Regional Insights
Europe led the global market with a 36.81% share in 2021. The UK, France, and Germany are major contributors, with the UK introducing 82% of all new vegan beauty products in 2020. According to The Vegan Society, 97% of UK consumers now seek vegan-certified toiletries and cosmetics.
North America is expected to witness robust growth at a 6.5% CAGR, supported by diverse brand offerings and rising demand in the U.S. for sustainable and cruelty-free alternatives.
Asia-Pacific is poised for rapid expansion, particularly in India, Australia, and Japan, where animal welfare awareness and post-pandemic health shifts are driving interest in plant-based lifestyles.
Competitive Landscape
The market features a mix of international and local players focused on innovation and product development:
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Colorbar launched a vegan nail lacquer line in 128 shades in India (Jan 2022).
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Hourglass partnered with Unilever in 2021 to develop carmine-free vegan lipsticks.
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Kat Von D Beauty introduced a 100% vegan mascara in 2019.
Notable brands in the market include:
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Lush
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Pat McGrath Labs
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Nveyo
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Purrfectly Polished
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Ilia
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Juice Beauty
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The Ordinary
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Zuzu Luxe
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Ecco Bella
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Bare Blossom
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Urban Decay
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Beauty Without Cruelty
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Billy Jealousy
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MuLondon Organic
Market Scope & Segmentation
| Attribute | Details |
|---|---|
| Market size (2022) | USD 16.02 billion |
| Revenue forecast (2030) | USD 26.16 billion |
| Growth rate | CAGR of 6.3% (2022–2030) |
| Base year | 2021 |
| Historical data | 2017–2020 |
| Forecast period | 2022–2030 |
| Coverage | Revenue forecast, company profiles, competitive landscape, trends, growth drivers |
| Segments | Product, Distribution Channel, Region |
| Regional scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Country scope | U.S., Germany, U.K., France, China, India, Japan, Brazil, South Africa |
Segments Covered:
Product Outlook (2017–2030, Revenue in USD Million):
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Skin Care
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Hair Care
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Color Cosmetics
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Others
Distribution Channel Outlook (2017–2030, Revenue in USD Million):
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Hypermarkets & Supermarkets
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Specialty Stores
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E-commerce
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Others
Regional Outlook (2017–2030, Revenue in USD Million):
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North America (U.S.)
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Europe (Germany, U.K., France)
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Asia Pacific (China, India, Japan)
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Central & South America (Brazil)
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Middle East & Africa (South Africa)
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